The headings are for the machine. The paragraphs are for the person.
Jeremy Rivera Bradley Benner splits a page in two: six optimisation elements for the models, and every paragraph between them for the human. It is the cleanest statement of our own argument…
September 2026
The anecdote a model cannot have
Claude is great at bullet points and terrible at anecdotes. It has never broken a client's Search Console. That gap is the whole business case for human-written content.