Human-in-the-Loop: The Right Way to Use AI in Your Content
Jeremy Rivera Not anti-AI — anti-slop. Nick Eubanks, Thiago Cordeiro and Meaghan Wall on the human-brief, AI-draft, human-edit workflow most agencies run backwards.
July 2026
Information Gain: What Makes Content Impossible to Copy
When publishing is free, the only content that survives has information gain. Patrick Stox, Stephan Bajayo and Jason Wade on building content a model can’t reproduce.
The Case for Genuinely Human Content in an AI-Written World
As machine-written content becomes infinite, genuine human content becomes the scarce, valuable thing. Six working practitioners on why — from the Unscripted interview library.
The Proof Is in the Conversation: What an Ad Expert Said That No Model Could
Matthew Slaymaker’s Unscripted SEO interview is a clean demonstration of our whole thesis: real practitioner insight — hard numbers, sourced client stories — that no language model could fabricate.